Useful thoughts. No filler.

Search, commerce, design and software. Notes from the studio on making the work better.

• What makes an AI agent production-ready? The harness, not the model.

  AI · 2026-10-02 · 6 min read

  A demo agent takes a weekend. A production agent takes evals, tools, memory, permissions, and logs. Here is the checklist.

• Why AI pilots stall before production, and how to pick one that ships

  AI · 2026-10-02 · 6 min read

  Most pilots fail at the choice, not the build. Pick one workflow, one owner, one number. Wire it into the stack you already have.

• What should a new SaaS user do in the first session?

  SaaS · 2026-10-02 · 6 min read

  One thing. The action that makes the product worth coming back to. Everything else in onboarding either leads there or waits.

• How to audit your Shopify apps before they cost you sales

  CRO · 2026-10-02 · 6 min read

  Every app adds code to the storefront. Some earn it. List them, measure them, remove the ones that don't pay rent.

• Should you update an old page or write a new one?

  SEO · 2026-10-02 · 6 min read

  If a page already ranks for the query, update it. A new post on the same keyword competes with the page Google already trusts.

• GitHub Actions hit our $100 cap. Linux CI now runs on a Hetzner VPS.

  SaaS · 2026-08-26 · 8 min read

  Hosted Actions stopped starting jobs after we blew a $100 monthly cap. Linux CI moved to a Helsinki VPS. Deploys stayed on Vercel. This is what moved, what did not, and what we will not do again.

• How do I check if ChatGPT, Perplexity, or AI Overviews cite my brand?

  GEO · 2026-08-17 · 7 min read

  Use the queries you already rank for. Ask the six surfaces. Log who is named. No dashboard required.

• Why does my Shopify store rank on Google but ChatGPT never mentions it?

  GEO · 2026-08-17 · 7 min read

  Google ranks pages. ChatGPT cites pages it can use as a source. Those are different jobs.

• AI Search Is Replacing Google: Is Your Brand Visible?

  GEO · 2026-02-18 · 6 min read

  A Google rank is not an AI citation. Check ChatGPT, Claude, Perplexity, Gemini, Grok, and AI Overviews. Then fix the URL that already ranks.

• Multi-Platform GEO: How to Get Cited by ChatGPT, Perplexity, and Google AI

  SEO · 2026-01-14 · 6 min read

  Get cited on six surfaces: ChatGPT, Claude, Perplexity, Gemini, Grok, and AI Overviews. Rank is not a citation. Reddit is not a sixth engine.

• A/B Testing Mistakes That Kill Your Conversions

  CRO · 2026-01-13 · 7 min read

  Seven A/B testing mistakes that produce false winners: stopping early, testing everything at once, ignoring segments. How to avoid them.

• CRO Best Practices for 2026: The Actionable Playbook

  CRO · 2026-01-13 · 6 min read

  A CRO checklist: fix measurement, then forms, speed, and test order. No invented conversion lifts. Work the pages that already get traffic.

• GEO: The Complete Guide to Generative Engine Optimization in 2026

  SEO · 2026-01-11 · 9 min read

  GEO is getting cited inside AI answers: ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews. How the work differs from SEO, and how to do it.

• How AI Overviews Are Changing SEO Strategy in 2026

  SEO · 2026-01-10 · 6 min read

  AI Overviews sit above the rankings. Write a page Google can lift, then check ChatGPT, Claude, Perplexity, Gemini, and Grok.

• Pricing Page Psychology: What Actually Converts in 2026

  CRO · 2026-01-10 · 6 min read

  Pricing pages fail when they hide the choice. Three tiers, a recommended option, features as outcomes. No invented lift numbers.

• Why Every Website Needs an llms.txt File in 2026

  SEO · 2025-01-10 · 7 min read

  llms.txt is a proposed convention, not a ranking factor. Here is what the file actually is, why the name is plural, and what it does not do.

• UX Design Principles That Actually Increase Engagement

  UX · 2025-01-05 · 6 min read

  UX that helps people finish the job: progressive disclosure, feedback, and less cognitive load. Principles to apply, not a metric we invented.